CASE STUDY
Urban Haus
Overview
Urban Haus is a fast-emerging residential development company based in East Auckland, delivering high-quality, move-in-ready homes for downsizers, small families, and cash buyers seeking a premium lifestyle without the luxury price tag. With a proven track record of completed developments and ambitious growth plans to scale operations, Urban Haus partnered with Boxcrib to build a brand and marketing system capable of supporting that trajectory.
Operating in a market where buyers are cautious and trust is paramount, the challenge was to establish a direct-to-consumer sales model that removed reliance on real estate agents while maintaining credibility and demand. Boxcrib’s role was to define a clear market position, create a premium yet accessible brand identity, and deliver a strategy-led marketing system that would underpin scalable growth and future franchising potential.
Key Deliverables
Market Research and Strategy Report providing a full analysis of the market, audience, competitors, and opportunities, forming the foundation for all future marketing activity
Development of a marketing strategy tailored to the property development sector, focusing on visibility, credibility, and direct-to-buyer engagement
Creation of a complete brand identity, including logo, colour palette, typography, and brand guidelines to reflect Urban Haus’ premium, design-forward positioning
Full website design and development, built to showcase projects, generate buyer leads, and communicate trust through strong storytelling and visual design
Social media management and content creation, producing authentic, lifestyle-driven visuals to support awareness and engagement campaigns
Digital marketing campaigns (awareness and lead generation) targeting qualified local buyers for upcoming townhouse releases
Outcome
Boxcrib’s strategy-first approach established Urban Haus as a credible, premium developer with a distinctive identity and structured marketing system. The business now operates with a cohesive brand across all digital and physical touch points, supported by ongoing campaigns that generate awareness and nurture buyer confidence.
The market research report provided a data-backed roadmap for growth, while the marketing system built around it continues to deliver strong brand recognition and qualified buyer enquiries. Urban Haus is now positioned as one of Auckland’s most recognisable boutique development brands - future-ready with the systems, identity, and market strategy needed to expand its footprint and franchise model across New Zealand.
