GET TO KNOW YOUR GROWTH PARTNER
About Boxcrib
We Build the Marketing Strategies Behind the Construction Industry’s Most Ambitious Teams.
What we do
Boxcrib is New Zealand’s leading full-service construction marketing agency, partnering with ambitious businesses to bridge the gap between marketing, sales, and recruitment.
We work with construction firms, developers, trades, and product suppliers to align marketing and workforce systems - helping you attract better projects, strengthen your team, and scale with purpose.
We develop and implement game changing marketing strategies - tailored to your business structure, your goals, and your part of the industry.
Our Background
We started Boxcrib in 2022 to fill a gap. Construction companies were either doing scattered marketing or nothing at all, wondering why growth and brand recognition felt so hard.
In the early days, we cut our teeth working with SME businesses, learning what truly drives results in construction. That hands-on experience shaped the practical, strategy-led approach we use today.
Since then, we’ve built a full in-house team covering every part of a modern agency - photo, video, design, strategy, and paid advertising. With everything under one roof, we move faster, stay aligned, and deliver stronger, more consistent results.
We now partner with national and international brands, helping their sales and marketing teams open new markets, strengthen positioning, and drive measurable growth.
That breadth means we speak the full language of construction, from site to boardroom. We know how to scale marketing, sales, and recruitment in unison to match where a company truly is in its growth journey.
How We Work
-
Every partnership begins with a Strategy Development Workshop, designed to understand your business goals, structure, and market position.
We dig into the current state of your marketing, sales, and recruitment systems to uncover what’s working, what’s missing, and where the gaps are between teams and outcomes
-
You can’t plan growth without understanding where you’re starting from.
Once we’ve mapped the full picture, we define the future state of your business, how marketing, sales, and recruitment should connect to drive real performance over longer time frames.
-
From there, we create a tailored growth strategy designed to bridge that gap.
We outline the priorities, structure, and systems needed to achieve your goals - and identify how each team fits into the plan.
-
Our team can:
Execute fully - managing content, campaigns, and delivery end-to-end.
Work alongside your team - providing ongoing advisory and direction where needed.
Either way, we make sure your marketing, sales, and recruitment efforts stay aligned, measurable, and built for scale.
-
Everything we do is backed by our in-house team, covering content, paid media, strategy, and brand development.
That means faster turnaround, consistent creative direction, and results that align perfectly with your brand and goals.
Meet the Founders
Sam Laurent | Director
With over 13 years in high-end residential construction, Sam brings deep industry insight to Boxcrib. After managing projects across Auckland, he co-founded Boxcrib to bridge the gap between marketing and the realities of the construction site. Sam now works with firms of all sizes to align marketing, brand, and business growth.
Scarlet Laurent | Founder & Marketing Director
Scarlet blends a background in PR and marketing with real-world business experience. From leading marketing in recruitment tech to co-founding a successful subscription brand, she now drives strategy and creative at Boxcrib - helping construction companies grow through smart, structured marketing.
Meet the Team
Boxcrib is powered by a specialist team that blends sharp strategy with creative execution - built specifically for the construction industry. From content creation to campaign planning, our team works as an extension of yours, focused on helping you attract better projects, build your reputation, and scale with clarity.
-
Jozie crafts and executes our clients social media posts, meticulously managing content calendars to guarantee timely and impactful online presence. Collaborating closely with our in-house photographers and videographers, Jozie ensures each client's brand effectively portrayed in line with their goals. In client account management, Jozie shines by maintaining close contact with clients, ensuring Boxcrib not only meets but exceeds their expectations.
-
Matthew has started with us fresh out of university after studying business and marketing. Matthew will be supporting Jozie in her day to day operations and learning as much as possible!
-
Cam came to Boxcrib after graduating South Seas Film School and gaining experience working on VFX for the Power Ranges. He manages our clients photo and video content, managing the shooting and editing team, and creates quality work himself. Cam has played a pivotal role in the growth of Boxcrib, bringing his can-do attitude into the office everyday. As a client of Boxcrib, you're sure to see Cam directing tradies around site to get the perfect shot!
-
Agustina brings over seven years of graphic design experience and a sharp creative eye to every project. She specialises in brand identity and has a knack for turning underwhelming brands into standout names that get noticed.
-
Amy is our administration extraordinaire! She is responsible for scheduling your site visits and making sure we're all on the ball. She has years of admin and scheduling experience and never misses a beat. Amy's best known for her bright and cheery phone calls!
-
Morta, Powered by Boxcrib.
Tom is Morta’s Recruitment Lead, bringing proven leadership from his time in the military and a strong background in HR and recruitment project management, including work with New Zealand’s largest telecommunications provider.
Known for delivering high-performing hires across a range of roles, Tom is skilled in talent pooling, ATS management, sourcing, interviews, and offer negotiations. He works closely with both clients and candidates to ensure the right fit - every time.
We know the construction industry inside and out.