GET TO KNOW YOUR GROWTH PARTNER
About Boxcrib
We build the marketing strategies behind the construction industry’s most ambitious teams.
What we do
Boxcrib partners with ambitious construction industry businesses across New Zealand to deliver clear, consistent, and results-driven marketing.
Our in-house team combines content, design, and strategy to help you attract better clients and projects, sell more products, hire stronger teams, and grow with confidence.
From builders and developers to product suppliers and trades, we develop and execute game changing marketing strategies that help you stand out - tailored to your business structure and goals.
Our Background
We started Boxcrib in 2022 to fill a gap. Construction companies were either doing scattered marketing or nothing at all, wondering why growth and brand recognition felt so hard to achieve.
From the beginning, we’ve supported construction businesses with the strategy, content, and systems they need to grow in their part of the industry.
Since then, we’ve built a full in-house team covering every part of a modern marketing agency: photo, video, design, strategy, and paid advertising. With everything under one roof, we move faster, produce better quality work, and deliver consistent results.
Today, we work with builders, trades, developers, suppliers, and national brands, helping their teams open new markets, strengthen positioning, and drive growth.
Our experience across this range means we speak the full language of construction, from site to boardroom. We understand how to align marketing, sales, and recruitment so they scale together, matching where a company truly is in its growth journey.
How We Work
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Every partnership begins with a Strategy Development Workshop, designed to understand your business goals, structure, and market position.
We dig into the current state of your marketing, sales, and recruitment systems to uncover what’s working, what’s missing, and where the gaps are between teams and outcomes.
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You can’t plan growth without understanding where you’re starting from.
Once we’ve mapped the full picture, we define the future state of your business, how marketing, sales, and recruitment should connect to drive real performance over longer time frames.
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From there, we create a tailored growth strategy designed to bridge that gap.
We outline the priorities, structure, and systems needed to achieve your goals - and identify how each team fits into the plan.
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Our team can:
Execute fully - managing content, campaigns, and delivery end-to-end.
Work alongside your team - providing ongoing advisory and direction where needed.
Either way, we make sure your marketing, sales, and recruitment efforts stay aligned, measurable, and built for scale.
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Everything we do is backed by our in-house team, covering content, social media management, paid media, strategy, and brand development.
That means faster turnaround, consistent creative direction, and results that align perfectly with your brand and goals.
Meet the Founders
Sam Laurent | CO-Founder & Director
With over 13 years in high-end residential construction, Sam brings deep industry insight to Boxcrib. After managing projects across Auckland, he co-founded Boxcrib to bridge the gap between marketing and the realities of the construction site. Sam now works with firms of all sizes to align marketing, brand, and business growth.
Scarlet Laurent | CO-Founder & Marketing Director
Scarlet blends a background in PR and marketing with real-world business experience. From leading marketing in recruitment tech to co-founding a successful subscription brand, she now drives strategy and creative at Boxcrib - helping construction companies grow through smart, structured marketing.
Meet the Team
Boxcrib is powered by a specialist team that blends sharp strategy with creative execution - built specifically for the construction industry. From content creation to campaign planning, our team works as an extension of yours, focused on helping you attract better projects, build your reputation, and scale with clarity.
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Jozie crafts and executes our clients social media posts, meticulously managing content calendars to guarantee timely and impactful online presence. Collaborating closely with our in-house photographers and videographers, Jozie ensures each client's brand effectively portrayed in line with their goals. In client account management, Jozie shines by maintaining close contact with clients, ensuring Boxcrib not only meets but exceeds their expectations.
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Matthew works closely with Jozie to coordinate client content and ensure your messaging is translated accurately to an audience. After studying at the University of Canterbury with a Bachelor of Commerce and a focus on Marketing, Matty came to Boxcrib eager to establish himself within this industry. He’s interested in the psychological side of marketing, especially understanding how that reflects into audience behaviour.
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Anais looks after Boxcrib’s own marketing, working closely with founders Scarlet and Sam to shape and deliver content that reflects who we are as an agency. Her role covers content, storytelling, and strategy, helping bring the Boxcrib brand to life across our own channels. Anais brings a creative and proactive brain to the team, always looking for new ways to capture the people, projects, and personality behind Boxcrib. While studying Marketing and Public Relations at Auckland University of Technology, she became passionate about storytelling through both communications and performance. You can often find her behind the scenes on site, or running around the office wrangling the team into social media content.
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Trish supports our clients with SEO and Google Ads, helping businesses get found by the right people at the right time. Her role covers search strategy, campaign setup, keyword planning, website visibility, and ongoing optimisation. With a practical, data-led approach, Trish helps turn online searches into stronger enquiries, better traffic, and more measurable results.
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Bree is our organic content creator. She brings another level to your marketing and supports the creation of your brands identity online. After studying marketing at New Zealand Institute of Education, she’s developed an in-depth understanding of social media strategy. Making her your go-to girl for everything social media. She enjoys meeting and learning about new businesses in the industry and sharing their stories in a tailored way that is specific and authentic.
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Cam came to Boxcrib after graduating South Seas Film School and gaining experience working on VFX for the Power Ranges. He manages our clients photo and video content, managing the shooting and editing team, and creates quality work himself. Cam has played a pivotal role in the growth of Boxcrib, bringing his can-do attitude into the office everyday. As a client of Boxcrib, you're sure to see Cam directing tradies around site to get the perfect shot!
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Mitch works closely with Cam to edit and shoot your content. He has a Bachelor of communications at Auckland University of Technology focusing on PR and screen production, and has experienced shooting some of New Zealand’s greatest sporting moments, from the Breakers in the NBL Finals to Auckland FC in the A-League Finals. He’s passionate about sharing the stories of people across different industries, and enjoys taking on new creative perspectives and challenges.
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Agustina brings over seven years of graphic design experience and a sharp creative eye to every project. She specialises in brand identity and has a knack for turning underwhelming brands into standout names that get noticed.
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Amy is our administration extraordinaire! She is your common point of content, responsible for scheduling your site visits and making sure we're all on the ball. She has years of admin and scheduling experience and never misses a beat. Amy's best known for her bright and cheery phone calls!
