GET TO KNOW YOUR GROWTH PARTNER

About Boxcrib

We build the marketing strategies behind the construction industry’s most ambitious teams.

Why Boxcrib Exists

Boxcrib partners with ambitious construction industry businesses across New Zealand to deliver clear, consistent, and results-driven marketing.

After working in the construction industry ourselves, we saw too many businesses relying on disconnected marketing, or agencies that simply didn't understand how the industry operates. Great businesses were being held back by strategies that weren't built for construction.

That's why we started Boxcrib.

Today, we partner exclusively with construction businesses to provide the strategic direction, creative expertise, and marketing execution needed to support long-term growth. More than an agency, we become an extension of your team, bringing strategy, content, design and digital marketing together under one roof so every marketing decision works towards the same commercial outcome.

Construction industry experience.

Not just marketing experts. People who understand how construction businesses operate, grow, and win work.

100% focused on construction.

Every strategy, campaign, website, and piece of content is built exclusively for the construction sector.

A construction growth partner.

Combining strategy, creative, digital, and execution to help construction businesses build stronger brands and grow with confidence.

Our Background

We started Boxcrib in 2022 to fill a gap. Construction companies were either doing scattered marketing or nothing at all, wondering why growth and brand recognition felt so hard to achieve.

From the beginning, we’ve supported construction businesses with the strategy, content, and systems they need to grow in their part of the industry.

Since then, we’ve built a full in-house team covering every part of a modern marketing agency: photo, video, design, strategy, and paid advertising. With everything under one roof, we move faster, produce better quality work, and deliver consistent results.

Today, we work with builders, trades, developers, suppliers, and national brands, helping their teams open new markets, strengthen positioning, and drive growth.

Our experience across this range means we speak the full language of construction, from site to boardroom. We understand how to align marketing, sales, and recruitment so they scale together, matching where a company truly is in its growth journey.

How We Work

Every partnership begins with a Strategy Development Workshop, designed to understand your business goals, structure, and market position.
We dig into the current state of your marketing, sales, and recruitment systems to uncover what’s working, what’s missing, and where the gaps are between teams and outcomes.
You can’t plan growth without understanding where you’re starting from.
Once we’ve mapped the full picture, we define the future state of your business, how marketing, sales, and recruitment should connect to drive real performance over longer time frames.
From there, we create a tailored growth strategy designed to bridge that gap.
We outline the priorities, structure, and systems needed to achieve your goals - and identify how each team fits into the plan.
Our team can:
- Execute fully - managing content, campaigns, and delivery end-to-end.
- Work alongside your team - providing ongoing advisory and direction where needed.
Either way, we make sure your marketing, sales, and recruitment efforts stay aligned, measurable, and built for scale.
Everything we do is backed by our in-house team, covering content, social media management, paid media, strategy, and brand development.
That means faster turnaround, consistent creative direction, and results that align perfectly with your brand and goals.

Meet the Team

Sam Laurent

Co-Founder & Director

With over 13 years in high-end residential construction, Sam brings deep industry insight to Boxcrib. After managing projects across Auckland, he co-founded Boxcrib to bridge the gap between marketing and the realities of the construction site. Sam now works with firms of all sizes to align marketing, brand, and business growth.
Scarlet Laurent

Co-Founder & Marketing Director

Scarlet blends a background in PR and marketing with real-world business experience. From leading marketing in recruitment tech to co-founding a successful subscription brand, she now drives strategy and creative at Boxcrib — helping construction companies grow through smart, structured marketing.
Amy

Administrator

Amy is our administration extraordinaire. She is responsible for scheduling your site visits and making sure we're all on the ball. With years of admin and scheduling experience, she never misses a beat — and is best known for her bright and cheery phone calls.
Jozie

Client Success Manager

As Client Success Manager, Jozie makes sure our clients' accounts stay on track. She checks in regularly to understand each client's goals, keeps work aligned to them, and acts as a consistent point of contact across the team. Working closely with our entire team, Jozie ensures each client's brand is represented exactly as it should be — and that Boxcrib not only meets expectations, but exceeds them.
Cam

Content Lead

Cam came to Boxcrib after graduating from South Seas Film School, bringing experience that includes VFX work. He now manages our creative team, overseeing photo and video content from shoot through to edit — and remains a skilled content creator and editor. As a client, you're likely to spot him on site, directing tradies to get the perfect shot.
Agustina

Graphic Design Lead

Agustina brings over eight years of design experience to every project. She specialises in brand identity, with a particular talent for building brands from the ground up - taking a business with no visual presence and shaping it into a distinct, confident identity. Her influence doesn't stop at branding projects: Agustina's design sensibility runs through everything we produce at Boxcrib, from client content to social media, lifting the quality of our work across the board.
Matty

Marketing Coordinator

Matty joined Boxcrib after completing his studies in business and marketing. Now seasoned in Boxcrib's philosophies, he manages a large portfolio of client accounts, overseeing their day-to-day marketing and acting as a key point of contact. He's grown quickly into the role, taking ownership of his clients' results and building strong working relationships across the board.
Anais

Brand & Content Coordinator

Anais looks after Boxcrib's own marketing, working closely with founders Scarlet and Sam to shape and deliver content that reflects who we are as an agency. Her role covers content, storytelling, and strategy, helping bring the Boxcrib brand to life across our own channels. Anais brings a creative and proactive brain to the team, always looking for new ways to capture the people, projects, and personality behind Boxcrib. While studying Marketing and Public Relations at Auckland University of Technology, she became passionate about storytelling through both communications and performance. You can often find her behind the scenes on site, or running around the office wrangling the team into social media content.
Mitchell

Content Creator

Mitch works closely with Cam to edit and shoot your content. He has a Bachelor of Communications from Auckland University of Technology focusing on PR and screen production, and has experience shooting some of New Zealand's greatest sporting moments, from the Breakers in the NBL Finals to Auckland FC in the A-League Finals. He's passionate about sharing the stories of people across different industries, and enjoys taking on new creative perspectives and challenges.
Bree

Organic Content Creator

Bree is our organic content creator. She brings another level to your marketing and supports the creation of your brand's identity online. After studying marketing at the New Zealand Institute of Education, she's developed an in-depth understanding of social media strategy, making her your go-to girl for everything social media. She enjoys meeting and learning about new businesses in the industry and sharing their stories in a tailored way that is specific and authentic.
Beans

Chief Morale Officer

Beans is the newest and least qualified member of the team, but easily the most popular. A puppy with a big job, he handles morale - a role he takes seriously and performs constantly. He greets every person who walks through the door, and personally checks in on the whole team after each nap. Clients get the full welcome too. His one professional weakness: stairs. He can't get down them yet, so he supervises anyone who does, loudly, from the top.