Opus Hardware

Overview

Opus Hardware partners with Boxcrib to strengthen their market positioning and build a scalable marketing system that supports both New Zealand and Australian growth. With a rapidly expanding product range, a focus on innovation, and ambitions to become the go-to brand for frameless glass hardware, Opus needed a strategy that would unify its brand, increase visibility, and drive engagement with architects, glaziers, and installers.

Boxcrib’s approach began with a foundation of insight - developing a research-backed marketing strategy and brand framework that clearly defined audiences, messaging, and positioning. From there, the team implemented a system that combines content, communication, and outreach to consistently engage trade and design professionals.

Key Deliverables

• Comprehensive Market Research Report analysing Opus’ competitive landscape, customer segments, and growth opportunities

• Creation of brand guidelines to unify tone, imagery, and messaging across all marketing touch points

• Full social media management across LinkedIn, Instagram, and Facebook, focused on awareness, specification influence, and industry credibility

• Content creation including photography, video, and campaign assets to showcase product quality, installation ease, and design appeal

• LinkedIn B2B growth system for targeted connection, messaging, and relationship building with architects, glaziers, and industry decision-makers

• Ongoing advisory and performance reporting to ensure consistent alignment between marketing activity and commercial goals