CASE STUDY
Metalhartt Roofing
Overview
Metalhartt Roofing, a well-established roofing company based in Auckland, partnered with us to elevate their market presence and attract more high-value architectural and commercial projects. With a strong reputation for a quality and professional service, the company needed a clear marketing strategy to match its operational capability - one that would guide consistent, purposeful execution across every digital channel.
Key Deliverables
A market-leading marketing strategy designed to position Metalhartt as a preferred roofing partner for architects, developers, and builders
Full social media management and content creation, supporting the strategic direction through consistent, high-quality storytelling
A new website that refined the brand’s positioning and strengthened credibility with commercial and architectural audiences
A LinkedIn B2B growth system focused on nurturing relationships and commercial leads
Ongoing performance tracking and quarterly strategy reviews to ensure continual alignment with growth goals
Outcome
Metalhartt Roofing now operates with a defined marketing system built for long-term growth. The strategy has unified the company’s brand, content, and business development under one direction - improving visibility, strengthening industry recognition, and driving higher-quality project opportunities.
“Posting on behalf of Metalhartt Roofing - The team at Boxcrib are approachable, professional, and genuinely easy to deal with. They’re understanding, forward-thinking, and always accommodating. We’ve had the pleasure of working with Sam, Scarlet, and the team for the past five months and are extremely happy with their all-round service.
We initially engaged Boxcrib to take the hassle out of regular social media posting - they handle everything from site visits and photography/drone work to editing and posting. Since then, they’ve also revamped our website, streamlining our vision and taking our brand to the next level.
Boxcrib truly take the stress out of marketing. They ensure we stay consistent and relevant in an ever-changing market, providing quarterly performance reports with valuable insights and suggestions.
We’ve also partnered with their sister company, Morta Recruitment - “Recruitment how it should be.” They’ve been equally fantastic to work with. Tom is a legend - he understands our company culture and makes the process seamless, from refining job descriptions and posting on Seek to sharing vacancies across socials. His regular check-ins, reference checks, and practical advice have helped us successfully bring on three great new team members across different areas of the business.
A huge thank you from the Metalhartt Team!”
BEX FREESTONE, OPERATIONS MANAGER