Metalhartt Roofing has been running for ten years, growing from two founders pricing jobs off a bedroom desk to a 25-person team handling fifty or sixty roofs at once across Auckland. Last year they picked up Roof of the Year at the Roofing Association Awards, then Supreme Roofer of the Year and Trey Roofer of the Year at the Coliseum Awards.
The business wanted more premium and architectural work, and more of the larger commercial contracts. No marketing strategy, no website that reflected the standard of the work, no regular content, no way of reaching the architects, developers and commercial builders who decide who gets that kind of job - we stepped in to solve this
Blake and Tyler started Metalhartt after a roofing job took them to Fiji for four months. They came home, moved into a family garage, and priced their first jobs from a desk in a bedroom. Six years in that garage, then their own yard, then a general manager and an operations team. Ten years on, Metalhartt runs a 25-person crew across residential and commercial roofing.
That growth is what the awards reflect: Roof of the Year, Supreme Roofer of the Year and Trey Roofer of the Year, all in the same year, against every roofer in the country.
The team at Boxcrib are approachable, professional, and genuinely easy to deal with. We initially engaged Boxcrib to take the hassle out of regular social media posting, and since then they've also revamped our website, streamlining our vision and taking our brand to the next level. Boxcrib truly take the stress out of marketing.
Bex Freestone, Operations Manager, Metalhartt
A strategy built to close the gap between what Metalhartt delivers on site and how the business shows up everywhere else, aimed at the architects, developers and commercial builders behind the work Metalhartt wanted more of.
- Marketing strategy
- positioning Metalhartt as a roofing partner for architects, developers and commercial builders.
- Content production
- regular site visits for photography, drone and video.
- Social media management
- across Instagram and Facebook.
- Website redesign
- keeping Metalhartt's existing black and red brand, sharpened for commercial and architectural audiences.
- LinkedIn B2B outreach
- connections-first, to developers, project managers and commercial builders.
- Google Ads
- now underway alongside the new site.
- Quarterly performance reviews
- keeping the strategy aligned as goals change.
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