Overview

Since July 2022, Gorilla Ladders has partnered with Boxcrib to strengthen brand awareness and engage a wider audience across the construction and DIY sectors. Exclusively available through Bunnings Warehouse, Gorilla Ladders needed a marketing system that could showcase its versatility, drive visibility, and educate buyers on the benefits of their products - all while maintaining a consistent, professional brand presence.

Boxcrib’s strategy focused on connecting Gorilla Ladders with tradies and worksites. By collaborating with our construction clients, we created genuine photo and video content showing Gorilla products being used on real projects. This approach not only produced stronger, more relatable content but also built trust with trade audiences.

Key Deliverables

• Social media management across multiple platforms to maintain consistent brand visibility

• Content strategy designed to balance education, product awareness, and lifestyle relevance - built around real construction and trade environments

• High-quality photo and video content creation featuring Gorilla products in use across construction sites nationwide

• Strategic collaborations with Boxcrib’s client network to amplify exposure through authentic, industry-relevant storytelling

Outcome

Through Boxcrib’s strategy-led approach, Gorilla Ladders has achieved strong, sustained brand awareness within New Zealand’s construction and DIY markets. By integrating real trade environments and partnerships into content creation, we’ve reached thousands of potential buyers and expanded the brand’s visibility far beyond traditional retail promotion.