Collective Contractors

Overview

Collective Contractors, a civil construction company operating across Auckland and Christchurch, partnered with Boxcrib to elevate its market positioning and drive targeted B2B growth. Known for technical expertise, structured project delivery, and transparent management, the company wanted to strengthen its digital presence, attract larger-scale projects, and build credibility with developers, engineers, and quantity surveyors.

Boxcrib’s engagement began with an in-depth market research and strategy phase to define Collective’s competitive positioning, clarify audience segments, and identify growth opportunities. From there, we developed and executed a structured marketing system designed to connect brand visibility, content, and sales outcomes under one clear strategy.

Key Deliverables

• Comprehensive Market Research Report detailing competitive landscape, audience insights, and brand positioning opportunities

• Development and rollout of a strategic marketing plan for commercial and civil B2B growth

• Full social media management across LinkedIn, Instagram, and Facebook, ensuring consistent visibility and credibility

• Professional content creation focused on Collective’s systems, processes, and project capability

• LinkedIn B2B outreach and CRM system to connect with developers, engineers, and QSs through targeted campaigns

• Ongoing advisory and performance reporting to guide future marketing direction and measure results

Outcome

Boxcrib’s strategy-first approach gave Collective Contractors a clear, data-backed roadmap for growth. The initial market research provided the foundation for a marketing system that connects insight, execution, and measurable outcomes.

Collective now operates with a refined brand identity, professional content framework, and structured B2B outreach system that directly supports project acquisition and client retention. Collective Contractors has built stronger relationships with key industry decision-makers, improved brand perception across digital channels, and established itself as a credible, scalable partner in New Zealand’s civil construction market.