JB Interiors had built a strong reputation across Auckland through word of mouth and networking alone. The business was growing faster than its brand presentation, sales process and web presence, and we were engaged to bring those in line with where the business was actually heading.
The business was expanding into Queenstown and eventually Christchurch, but had no consistent way of presenting itself to the tier one and tier two developers who decide who gets the largest projects, the kind of relationships word of mouth alone doesn't reach.
JB Interiors is a family run company delivering Rondo, jib fixing, plastering and painting as one package rather than splitting the work across separate trades, removing the finger-pointing that comes with handoffs between subcontractors on a site. That full-package model has built a client list spanning group home builders and large-scale residential developments across the country.
JB also does a fair amount of exterior work, plastering and painting included, something the name alone doesn't make obvious. Loyalty runs both ways internally too: subcontractors kept busy through a slower market, in exchange for staying on once work picks back up.
Boxcrib are an extremely creative and intelligent content creation company. They take angles, and curate content to appeal to a target audience, beyond that, they handle all of our social media posting. Since starting with Boxcrib, the amount of new leads and tenders we have received has literally overloaded our inboxes. In the past 6 months we have had to hire 2 new quantity surveyors, and we still can't keep up. Game changer!
Joseph Bowles, Director, JB Interiors
A strategy built to give JB Interiors the same structure behind its brand and platforms that it already had on site, positioned for the tier one and tier two developers driving its growth into the South Island.
- Brand guidelines
- defining logo usage, colour palette, fonts and graphic elements for consistency across uniforms, signage, proposals and digital channels.
- Website rebuild
- aligned to full-service B2B messaging, including exterior work, large-scale project case studies and a contact form built to qualify leads.
- LinkedIn B2B outreach
- connections-first, targeting construction managers and decision-makers within tier one and tier two developers across Auckland and Queenstown.
- Social media set-up and management
- consistent posting across Instagram, Facebook and LinkedIn, tidied and made region-neutral.
- Content production
- photography and video from active sites, including large-scale developments, to build the case study library.
- Meta and LinkedIn brand awareness campaign
- launched to support the Queenstown branch.
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